Shika Haku

Information Experience Design (MA)

About

Shika Haku is an experience designer based in London and Tokyo. Shika studied physics and cognitive psychology at the University of Tokyo and is passionate about combining science and art to create meaningful experiences.

She began her career as a global branding consultant at a leading advertising agency, Dentsu in Japan, where she learned how to connect with audiences on a deep level. She now focuses on exploring ‘how people can experience science and knowledge through their hearts and bodies’ by emphasizing their poetic and philosophical aspects.

She works with various media, including physical computing, moving images, sculpture, and space design, to create immersive and interactive experiences.

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