About

Beibei Zhou focuses on enhancing women’s health and the well-being of mothers and infants through a combination of design, ergonomics, and smart technology, aiming for a more sustainable solution—potentially wearable.

Breastfeeding is crucial for both the healthy development of infants and maternal recovery postpartum. However, improper breastfeeding positions can lead to significant musculoskeletal discomfort for mothers. To address this, Bebe Chow has developed a multifunctional posture-monitoring breastfeeding undergarment. This innovative garment vibrates to alert mothers when their posture is incorrect. Recognizing mother’s common issues such as hunching and abdominal laxity, the product also incorporates orthopedic support for the shoulders and abdomen. Wear testing has confirmed its effectiveness in improving posture and alleviating associated discomfort.

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