Jinyu Fang

Digital Direction (MA)

10033809@network.rca.ac.uk

Project name is "Aisian". We were inspired by our observation that there are a lot of biases in the image generation ai that we often use, but people may sometimes miss these problems if they don't pay attention. The public's adoration of scientific algorithms reduces the public's alertness to these issues and blurs the public's judgement. We focus on the impact of AI on the human subconscious, and try to use this project to express the idea that if we continue to let AI dominate our thinking, we may end up reshaping people's minds. Hopefully, the public can maintain their ability to think without over-reliance on AI.

The importance of this project lies in the fact that it not only reveals the existence of AI bias, but also calls on people to enjoy the convenience brought by AI while maintaining critical thinking about the technology, not relying excessively on AI, and maintaining their own judgement and thinking ability. By revealing and exploring these issues, we hope to arouse the public's comprehensive understanding of AI technology and its impacts, and to promote the society to maintain the importance of the independence of human thought and creativity while developing AI technology.

The point of light in the second scene leads the audience into a labyrinth, symbolising the AI's guidance of human thinking and choices. The structure of the maze is complex and varied, with each corner and fork in the road representing a different decision path and branch of logic in the AI algorithm. The maze is filled with the underlying logic code of the AI, as well as a variety of plumbing and mechanical devices that represent the physical infrastructure and hardware support of the AI.We use this scene to symbolise the impact of AI on our thinking and decision-making processes.

The third scene is a human brain with a network of neurons distributed throughout the brain. The subtitles are a constant stream of new prompt words being fed in. These keywords are the biases that appear when the image generation class generates images of Asians. We then converted this into an image and turned it into a 3d model. More and more, these models begin to encroach on the brain, gradually compressing and replacing the original neuronal connections and thought space. Viewers can see that these models are like parasitic organisms, constantly expanding and multiplying, occupying every inch of space in the brain, symbolising the profound intrusion and influence of AI on the human subconscious.

About

I am Jinyu Fang, born in Shanghai, China, in 1999. I am a designer who is passionate about cross-creative design fields. My design philosophy has always been to focus on human emotions and psychological issues, and to convey the power of emotions and thoughts expressed through design.

My team members and I participated in the IRCAM Forum 2024 with our work “Elegy” (2024). I have been actively involved in various design projects as a visual designer. I was fortunate enough to work with a number of well-known brands, providing innovative solutions to their design needs. These collaborative experiences have provided me with the opportunity to challenge myself, continually improve my design skills and apply my creativity to different project areas. I believe design is a powerful communication tool that can change perceptions, trigger emotions and stimulate thinking. I will continue to explore the possibilities of cross-media design and pursue the perfect blend of creativity and technology to create more impactful design works.

Content Warning

The content on this website may contain themes and materials that some users find distressing or offensive. Further, the content on this website may not be suitable for individuals under the age of 18. User discretion is advised.

Any views and opinions expressed in this student profile represent the views and opinions of the student and do not necessarily represent the views or opinions of the Royal College of Art or its employees or affiliates. The appearance of any views or opinions on this page do not constitute endorsement of those views by the Royal College of Art. This student profile has been made available for informational purposes only. The Royal College of Art does not make any representations or warranties with regard to the accuracy of any information provided in this student profile, nor does it warrant the performance, effectiveness or applicability of any listed or linked sites. The Royal College of Art is not responsible for the content submitted by any user, or for the defamatory, offensive or illegal conduct of any user. If you wish to report any errors or inappropriate material that may cause offence, please email feedback@rca.ac.uk

To opt out >