Aimar Shaw-Fernández Odiaga

Visual Communication (MA)

'Guidelines To a Future Reality' is an examination of the interplay between human systems and societal structures, serving as an official government document from a speculative future.

'Platform' believes in a shift towards sustainable online engagement and content consumption, advocating for restrictions and digital limitations as a path towards online environmental behaviours and responsibilities.

'(Sick Of) Your Reality? Construct A New One.' is a toolkit to prompt individuals to envision a new way of living through manual utopian thinking, opening a door of perception into a future world.

'Soul' is motivated by harmonising Body, Mind and Soul to optimise life's performance. How we own the relationship of these instruments dictates how well we play 'life'.

About

Aimar Shaw-Fernandez Odiaga is a passionate London-born multidisciplinary designer who is driven by the profound exploration of human perceptions, perspectives and understandings through identity design as a belief system. His work is guided by a deep-seated desire to investigate the channels within the human experience, constructing systems and structures that embed playful ideas, messages and narratives within our noisy modern reality.

Aimar’s design serves as an avenue for collective understanding and contemporary thought, pushing perceptions and boundaries within typography, branding, publications, identity design, art direction and artworks. His practice focuses on imaginative world-building to challenge conventional ideas, fostering deeper connections and promoting interconnected ways of seeing, thinking and feeling newer, brighter and more personal possibilities within both material and digital realities.

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