Ayushi Saxena

Service Design (MA)

Emtrust is an end-to-end verification service that leverages cross-stakeholder data intelligence to prevent Romance Scams against older people looking for companionship online.

Ecovest Pensions empowers employers to choose sustainable pension choices for their employees to mitigate climate change while enhancing their ESG brand.

SuDScape is Lambeth's flood preparedness tool. It streamlines flood management by utilising VR and AR technologies, ensuring resilience against climate change in the London Borough of Lambeth.

Nature's Pollinators is a Card + Augmented Reality game for young children to learn concepts of pollination and lifecycle of a plant in an engaging manner.

About

I am a Service Designer, User Experience enthusiast, and Strategist passionate about empowering people through evidence-based design while leveraging technological advancements. As an architect who transitioned into UX design and evolved into a Service Designer, I bring a unique blend of skills in understanding urban systems, digital interfaces, and human-centred design, along with the ability to evaluate the systemic impact of design decisions.

During my tenure at the Royal College of Art, I collaborated with esteemed industry partners like Aegon UK, The London Borough of Lambeth, and Snap Inc. and worked on projects spanning verticals such as Finance, Extended Reality, Public Services, and Social Impact.

Previously, as a Senior Experience Designer at Cognizant Interactive, I wore multiple hats: conducting user research and expert interviews, decoding briefs and stakeholder objectives, crafting user flows, and using my human-centred design skills to build a range of digital products for both internal and external client projects.

Driven by a commitment to create lasting impact, I strategically balance user needs with business objectives, ensuring that every design decision contributes to meaningful and sustainable outcomes.

Awards & Achievements:

Logitech Diversity Scholarship in Art and Design
Grand Challenge 2023-24: Top 13 Finalists
Shortlisted for second stage for the Terra Carta Design Lab
K.C Mahindra Scholarship for Post Graduate Studies Abroad

Contact:

Email Linkedin

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