Byoungsam Ko

Service Design (MA)

Our service WORKMATE.AI aims to assist complex and redundant communication to increase work-life balance and job satisfaction.

84% of staffs reported they experienced working beyond the regular hours - particularly to address colleagues' needs. Through interview, we found out Product Designers in the IT Industry spend 80% of their working hours in communication and alignment. Even though they are spending tons of time in communication, misunderstandings and the blind spots are still there.

We identified issues through user interviews. The main problem is that inefficient communication and alignment are increasing workloads and decreasing job satisfaction. Employees face redundant alignment processes and confusion about sharing information with stakeholders, causing important information to be missed. Limited internal networks lead to concerns about poor performance evaluations. Additionally, managing multiple projects makes task prediction and management challenging.

We state our mission as How might we help designers to collaborate with others effectively By enhancing ways of communication and alignment. As so, we built 3 main features. Communication supporter helps stakeholders stay informed by linking dispersed data in various communication tools. Knowledge Librarian expands the range of accessible resources and provide helpful information. Lastly, Active Tracker support user with task managing.

About

Contact :

✉️ kosam123@gmail.com

📱Instagram : by_sam_ko

Byoungsam Ko is a Korean UX designer based in Seoul and London. Over the course of 10 years, he has worked as a UX designer and Product Manager at IT Big Tech companies in Korea such as Kakao Enterprise, LG CNS, and Lotte. He has been pioneering services and user experiences for AI assistants, designing AI assistant and IoT user experiences across various industries in Korea, including B2B and B2C sectors such as mobility, finance, retail, manufacturing, and healthcare.

AI Assistant for human

Byoungsam Ko believes that an AI Assistant should understand the user’s context and sincerely convey empathy, striving to become a Lifestyle Partner. ‘AI Assistant for Human’ embodies Byoungsam’s philosophy on AI Assistant.

One more thing

Byoungsam is further exploring the integration of AR and XR technologies with AI Assistant. Departing from the conventional reliance on text and voice, he’s researching services that utilize Large Action Models to clearly understand users’ activities, environments, and intentions. These services aim to deliver the necessary information to users in various ways such as visual, auditory, and haptic feedback, at the right timing.

Moreover, Byoungsam believes that users lead lives with multiple personas, including personas for work, home, and relationships with family and friends. He is researching his own Lifestyle AI Assistant that reflects these multi-persona lifestyles.

Video

Mental Health Assistant : Calm,my

Work Communication Assistant : Workmate.AI

Grand Challenge with Camden Borough

LG Webinar : KB Kookmin Bank Chat Bot

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