Hiroyuki Okuda

Service Design (MA)

'From Plate to Planet: Sustainable Restaurant Owners Coop' TabeCoop is the community where restaurant owners build a local ecosystem involving farmers and customers through the sustainable food waste management. By joining TabeCoop, they can build better reputation, have meaningful connection with like-minded farmers and create a sustainable loop for the whole food system.

About

Hiroyuki Okuda is a Strategy and Innovation Consultant at Deloitte Japan. As of 2024, he has approximately 6 years of consulting experience, having over 20 projects. He has been involved in developing new business strategies, long-term strategies, vision making, and sustainability strategies across a wide range of industries including consumer, chemicals, trading companies, finance, IT, telecommunications, media, and public sectors. With a deep understanding of the strategies of major Japanese corporations, he experienced a double promotion to Senior Consultant within 1 year at Deloitte.

Hiroyuki majored in Social Psychology at Keio University, where he studied the principles of human behavior, dilemmas, and mechanisms related to social trends and issues. Building on this background, he enrolled in the Service Design Master’s program at the Royal College of Art in September 2023.

He has extensive expertise in sustainability, including decarbonization, and led the establishment of Deloitte’s cross-functional Biodiversity Strategy Team, spanning consulting and auditing departments.

Publications:

Awards:

Best Blogger Award Grand Prix, D-nnovation Perspectives, May 2024

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