About

I am a highly driven Service Designer and Qualitative Researcher, with a Master’s and a Bachelor’s degree in Service Design, and 3 years of experience designing impactful, user-centric products and services. I have worked across consulting and non-profit spaces, in industries such as AI-enabled tech, IT, education, healthcare and criminal justice. My service and systems thinking background enables me to expertly navigate wicked problems and move beyond the surface to identify root causes and hidden opportunities to deliver better services.

Complexity excites me, and I thrive in spaces where I can immerse myself in, and make sense of tangled systemic problems. I believe even the smallest opportunities can be leveraged to create immense value in such contexts. Thus, my design practice is rooted in making well-researched, thoughtful design changes that can trigger significant, system-wide transformations, à la the butterfly effect. Overall, I am passionate about design that shifts mindsets and inspires compassion, and I always aspire to embed inclusivity and sustainability in the bedrock of my designs.

My time at the Royal College of Art has helped me hone key strengths as a designer, namely the ability to conduct end-to-end qualitative research, facilitate co-design workshops, translate complex insights into actionable strategies, and communicate the same via engaging storytelling. For my final project, my team and I worked at the intersection of women’s wellbeing, female hormonal health, and workplace DE&I strategies to address issues of women’s burnout at work. We designed a calendar integration tool for working women to build resilience against workplace burnout, by aligning their work schedules and tasks to their hormonal cycles. Earlier in the year, I worked in the Social Impact Lab with Catch22 to build a tool that measures the impact of Catch22’s personal wellbeing services on probationers. In addition to a compassionate tool, my team and I also designed complementary service strategies to foster crucial trust between Catch22 and probationers, enhancing impact measurement through improved and empathetic service delivery.

I deeply enjoy working within contexts of social impact and sustainability, and am always up for a challenge. I aim to continue leveraging research and service strategy to drive sustainable, user-centric impact in these spaces, and in the long run, I aspire to leverage research and service design to influence policy, societal and organisational change at a systemic level. I’m excited to see where my journey takes me next, and would love to meet as many people along the way as possible! Reach out if you want to collaborate on tackling wicked problems, or even just to say hi! 

 

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