Parul Gupta

Service Design (MA)

STAGE is an AI-powered social media management tool that helps women professionals enhance their online visibility by helping them generate more goal-oriented content to get noticed and advance their careers.

Zeyka is an AI powered 3D design software that helps overworked designers to quickly select materials with indecisive clients by enabling them to design directly with a digital library of real-world materials from India's top brands.

Creating sustainable co-work and co-design platforms for entrepreneurs and freelancers to help business growth and facilitate neighbourhood collaboration and revitalization.

Strategy design and business planning for a new ground-breaking technology to achieve cleaner indoor air via air-conditioning units to benefit maximum users and stakeholders

About

Parul is a designer and researcher in the realm of services, user experiences and business strategies for brands. Parul’s mission is to create meaningful experiences that bridge the gap between users and their needs, and she leverages a diverse skill set encompassing human-centred research, systemic design thinking, and business strategy to craft innovative solutions that drive real-world impact.

She pursued her undergraduate degree in Architecture & Design from the School of Planning and Architecture, India and is currently completing her MA Service Design from the Royal College of Art, London. Parul’s professional experience spans across both established and startup environments, where she has collaborated with cross-functional teams to build products from the ground up and manage their complete design cycle. She has previously served as the UX and Product Head and part of the Founding Team at Zeyka, a design-tech startup, and has worked on several projects with leading industry partners at her time at RCA, with a focus on AI-based social-impact driven solutions.

Recent Notable Projects & Awards –

STAGE: AI-powered Social Media Management Tool for Women Professionals.
Co.Lab: Sustainable Cowork and Codesign Platform for Entrepreneurs and Freelancers.
Imperial Innovation Challenge 2023 2nd Place Winner – Deep Tech Acceleration Week.

Reach out on: LinkedIn

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