Tanvi Jain

About

I’m a service designer, innovator, and facilitator. I believe that innovation lies beyond the boundaries of the obvious. Thus, my practice is rooted in the art of asking insightful questions and facilitating deep thinking. I place diversity, equity, and inclusivity (DEI), alongside the quadruple bottom line—people, planet, profit, and purpose—at the heart of my process. I believe accessibility and sustainability shouldn’t be separate projects but woven into all actions we take, especially as designers. To achieve this, I work closely with communities and individuals, co-designing the realities they desire.

Over the last 7 years my practice has taken me across diverse industries, from the health and public sectors to the cutting edge of sustainable fashion, data analytics, AI/ML, and fintech. I’ve collaborated with startups and NGOs building meaningful narratives in different settings. I came to the RCA to further substantiate my systems thinking mindset and integrate it with futures thinking and was provided with all the resources necessary to realize my goals.

I worked in partnership with the Ministry of Justice, UK to research and develop strategic solutions for a speculative project set in 2040-2050, targeting a reduction in the reoffending rate of 60% across the UK. To tackle this systemic problem, my team and I devised a theory of change for young adults, supporting their re-engagement with society. Our service proposition is a mindset shift from reoffending to relearning. Co-designed with stakeholders from the Ministry of Justice’s design, future sciences, policy, and research departments, this project has received an overwhelmingly positive response upon testing and is set to be implemented soon.

I also took on the Wicked Problems Module in collaboration with the Imperial College Business School and Wicked Labs. I chose to partner with BBC to work on the wicked problem of mistrust and misinformation in news in the age of gen AI. To understand the complexities of this multifaceted problem, my team and I facilitated participatory user research involving over 200 participants and collaborated with senior R&D and Technology stakeholders at BBC. We examined the systemic challenges at the intersection of technology, media, business, education and policy.We created a portfolio of solutions—designed frameworks, tools, and methods—and conducted rapid tests to address this dynamic problem while keeping up with the speed of change. The solution we are taking forward with BBC’s team is to start engaging news consumers and creators at a young age through educational hackathons conducted in collaboration with their schools.

My final graduate project at the RCA delves into the intersection of women’s hormonal health in the workplace. Rooted in rigorous research, this project explores how aligning work schedules with hormonal cycles could enhance well-being and performance. The solution we proposed is Ta Da!, a calendar integration tool, that allows women to leverage their cycles to achieve their goals by creating awareness, enabling action and inspiring change. Through extensive testing and participatory research, we gathered insights from over 240 participants. This research not only validated the need for Ta-Da! but also explored its potential impact on DEI and wellness policies in the workplace. The project is now set to be piloted in educational and business environments, with the long-term vision of inspiring the integration of Hormonal Health into larger organizational systems.

Across my projects—whether reimagining the future of reoffending, confronting misinformation in the age of AI, or aligning work with women’s hormonal health—I have consistently integrated systems thinking with futures thinking, designing mindfully for a rapidly changing world. These initiatives reflect my belief that true innovation comes from understanding core human needs and co-designing solutions that anticipate current and future challenges.

My experience at the Royal College of Art has helped me hone many skills, but most of all, it has helped me develop a new way of thinking. I have learned to quickly adapt to diverse contexts and embrace the process of unlearning and relearning, striving to bring a fresh perspective to every project I undertake. Here, I have evolved my practice to become a more engaging storyteller, a more confident facilitator, a more critical researcher and all in all, a more holistic designer.  I aspire to continue applying these skills while working towards a more equitable and delightful world for all, leveraging service design to enact positive change at the grassroots level.

Get in touch with me if you’d like to co-create a future that’s inclusive, sustainable, and joyful.