Xiukun Wei
About
I am Xiukun Wei, born in Anhui province, China, in 1999. I studied industrial design for 4 years as an undergraduate, and then came to RCA to study service design. Life is always moving forward with choices and changes. Before entering the field of design, I was committed to rationally analyzing everything, but now I am constantly thinking about how to put myself in the user’s perspective. This change fascinates me.
In my design language, creativity always comes first. I think solutions without innovation are just repeating what others have done. Mediocre solutions may temporarily solve the problem, but they will not be the final answer.
Donald Norman‘s Design Psychology is a book I like very much. The research and analysis of user psychology is my favorite part of the entire design process. In my mind, I often vividly reproduce the user’s behavior trajectory like a movie narrative to help me better understand what they are thinking.
The field of service design is still in a continuous development stage, and what I want to do most is to use my design to completely influence some aspect of people’s lives around the world one day.
Content Warning
The content on this website may contain themes and materials that some users find distressing or offensive. Further, the content on this website may not be suitable for individuals under the age of 18. User discretion is advised.
Any views and opinions expressed in this student profile represent the views and opinions of the student and do not necessarily represent the views or opinions of the Royal College of Art or its employees or affiliates. The appearance of any views or opinions on this page do not constitute endorsement of those views by the Royal College of Art. This student profile has been made available for informational purposes only. The Royal College of Art does not make any representations or warranties with regard to the accuracy of any information provided in this student profile, nor does it warrant the performance, effectiveness or applicability of any listed or linked sites. The Royal College of Art is not responsible for the content submitted by any user, or for the defamatory, offensive or illegal conduct of any user. If you wish to report any errors or inappropriate material that may cause offence, please email feedback@rca.ac.uk