Xuanhui Li

Service Design (MA)

About

Pursù builds a one-stop information and shopping platform for Chinese traditional culture based on an innovative merchandising model.
By linking online market and offline activities through a gamified knowledge system, we not only use an achievement mechanism to inspire them to explore traditional culture, but also provide users with a high-quality and convenient channel to purchase traditional cultural goods.

  • Convenient Shopping Channel : By providing variable tags, category search and AI choosing assistant, we help our users find traditional cultural products efficiently.
  • Cultural Tourism Map : Information from multiple platforms, users could get all the cultural events and sights information. Users can easily find cultural places or shops they want to visit in a city, while sellers get more exposures.
  • Gamified Learning Achievements : During online cultural learning, buying and offline exploration, we provide users with rich interactives and rewarding such as card collection, collection level up, leveling title and so on.

 

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